Padel is growing,
but not evenly
Padel is simple to pick up, and easy to play.
But, It’s Being Held Back
How and where is what’s holding it back.
- Courts are hidden behind high paywalls
- Trainers are in too-short supply.
- Pro players remain out of the headlines.
- Limited access is making Padel an “elite” sport.
We’re here to change that.
“We’re growing Padel from the ground up… By widening the base, we raise the peak.”
About First Serve
First Serve is committed to growing Padel through events, spaces, and connections. We understand the sport’s value for culture, community and well-being, as well as its commercial potential.
At First Serve, we are:
Planners
who see & shape opportunities
Builders
of strategies & collaborations
Stewards
of Padel’s
present
Champions
of its
future
We’re here to serve anyone and everyone with a Padel dream. To guide Padel from today’s trend to tomorrow’s grounding, by making it visible and accessible to everyday players.
From advice and support to introductions and resourcing, our team works to your need. Wherever you are, whoever you are, we’ll move the game forward, together.
Get Started Now
What We Serve
Events
We create, tailor, and support events promoting the culture of Padel. We design formats that grow visibility, relevance, and participation in the sport.
Events include:
- Professional
- Amateur
- Public
- Private
- Mixed audience
- Unique concept
Facilities
We improve access by building infrastructure. We guide what to build, how to organise, and how to activate sustainable and inclusive Padel spaces.
Assistance includes:
- Business model development
- Connecting partners and experts
- Operational strategy
- Spatial planning
- Long-term advisory
Development
We build foundations to increase access and awareness. We work with partners to support talent pathways and education, designing programs to take Padel where it is underrepresented and underserved.
How We Serve
Beyond Competition
It’s the taking part that counts. Really.
Not every Padel concept is commercially driven. We’re partners to cities and parks as much as we are to investors and clubs. No player is more important than another.
In Partnership
It’s about playing, and working, together.
We are well-connected to prominent names and faces in Padel around the world. We open doors to the sport and make connections for its future.
Legacy Thinking
It’s not a moment, it’s a movement.
We turn short-term targets into long-term ventures and lasting projects. We support longevity, strengthening the sport with every enterprise.
The First Serve Team
Philip Apaza
Partner & Events Producer
A highly sought-after producer, Phil has delivered hundreds of mega-events, leading massive teams. From Executive Producing the Red Sea Intl Film Festival to the producing opening ceremonies of the Africa Cup to consulting on the Olympics, his career has seen many highlights.
Tim March
Partner & Sports Consultant
Tim is a sports consultant and educator with a strong background in developing sports management programs and advising major sporting entities like Fundacio FC Barcelona and LaLiga. He focuses on building long-term capacity and promoting self-improvement within the sports industry, prioritizing ethical contributions over quick profits.
Why Padel?
Interest in Padel is rising rapidly. The number of players worldwide has increased from 8 to 30 million in six years. The number of courts, however, has increased by less than 50,000. Demand is surging, and supply is not keeping up. That’s where we come in.
Padel is a global phenomenon, and the opportunity to be part of its story is now.
Contact
Ready to serve the Padel revolution?
Contact First Serve today.